Pyeongchang Alpensia
Pyeongchang Alpensia
Pyeongchang Alpensia
2015
2015
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Visual Identity / Color Scheme / Sign System Design
Visual Identity / Color Scheme / Sign System Design
Alpensia, a combination of Alpen, the German pronunciation of the Alps, and Asia's Sia, aims to be Asia's best resort by comparing the European Alps with the Taebaek Mountains of Korea. As various characteristic spaces such as golf, villa, resort village, and winter Olympics are combined, we have set up an environmental design plan to show clear and clean in nature by presenting color composition plans for each district and introducing differentiated sign systems for each district. In addition, as it was changed from Alpensia to Pyeongchang Alpensia, the center of the Winter Olympics to Gangwon-do and the Alps of Asia, and to reflect its increased status as a young and sophisticated global tourist destination, BI (Brand Identity) Renewal Basic System Manual has been prepared.
Alpensia, a combination of Alpen, the German pronunciation of the Alps, and Asia's Sia, aims to be Asia's best resort by comparing the European Alps with the Taebaek Mountains of Korea. As various characteristic spaces such as golf, villa, resort village, and winter Olympics are combined, we have set up an environmental design plan to show clear and clean in nature by presenting color composition plans for each district and introducing differentiated sign systems for each district. In addition, as it was changed from Alpensia to Pyeongchang Alpensia, the center of the Winter Olympics to Gangwon-do and the Alps of Asia, and to reflect its increased status as a young and sophisticated global tourist destination, BI (Brand Identity) Renewal Basic System Manual has been prepared.














