The 14th Asian Games
The 14th Asian Games
The 14th Asian Games
2002
2002
Color Scheme / Wayfinding Signage Design
Color Scheme / Wayfinding Signage Design
Look Design Guidelines / Visual Identity
Look Design Guidelines / Visual Identity
The Busan Asian Games, organized by the Olympic Council of Asia (OCA), is the largest international competition in history with 18,000 participants, including athletes, executives, and reporters from 44 countries, all OCA members, for 16 days from September 29 to October 14, 2002. Mecca designed LOOK to visually convey Korea's identity and culture and inspire the atmosphere of the competition at the main competition. In addition, he was responsible for the visual identity design, environmental color design, and signature system of the main stadium, and all of these contents were combined into integrated design guidelines to create a consistent and systematic competition.
The Busan Asian Games, organized by the Olympic Council of Asia (OCA), is the largest international competition in history with 18,000 participants, including athletes, executives, and reporters from 44 countries, all OCA members, for 16 days from September 29 to October 14, 2002. Mecca designed LOOK to visually convey Korea's identity and culture and inspire the atmosphere of the competition at the main competition. In addition, he was responsible for the visual identity design, environmental color design, and signature system of the main stadium, and all of these contents were combined into integrated design guidelines to create a consistent and systematic competition.
